Comments for CPA WEALTH BLUEPRINTS http://cpawealthblueprints.com Mon, 06 Feb 2012 05:30:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared Reviews by Anonymous http://cpawealthblueprints.com/2012/02/at-the-crossroads-the-remarkable-cpa-firm-that-nearly-crashed-then-soared-reviews/#comment-94 Anonymous Mon, 06 Feb 2012 05:30:56 +0000 http://cpawealthblueprints.com/2012/02/at-the-crossroads-the-remarkable-cpa-firm-that-nearly-crashed-then-soared-reviews/#comment-94 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-4-0._V192240704_.gif" width="64" alt="4.0 out of 5 stars" title="4.0 out of 5 stars" height="12" border="0"/></span> <b>This Describes Many CPA firms I Know</b>, <nobr>April 15, 2010</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/A31O01FO5YJW62?ie=UTF8&tag=cpaweablu-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">John Ezell</span></a> - <a href="http://www.amazon.com/gp/cdp/member-reviews/A31O01FO5YJW62?ie=UTF8&tag=cpaweablu-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a><br/><a href="http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_rn_1._V192249968_.gif" width="70" align="absmiddle" alt="(REAL NAME)" height="15" border="0"/></a>    </div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <span class="crVerifiedStripe"><b class="h3color tiny" style="margin-right: 0.5em;">Amazon Verified Purchase</b><span class="tiny verifyWhatsThis">(<a href="http://www.amazon.com/gp/community-help/amazon-verified-purchase" target="AmazonHelp" onclick="amz_js_PopWin('http://www.amazon.com/gp/community-help/amazon-verified-purchase', 'AmazonHelp', 'width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1');return false; ">What's this?</a>)</span></span> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)</b> </div> Ms Crosley and Ms Stover crafted a great way to describe many of the problems with today's CPA firms and what can be done to help. Having met thousands of CPAs in my career as a M&A advisor to accounting firms I could recognize every partner described in this book. <br/><br/>If you are frustrated with practice growth then is would be a good read for you. <br/><br/>John R. Ezell, CPA <br/>ProHorizons Network, Inc <br/>[...] <br/><div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R26Q96B02TK4WC.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R26Q96B02TK4WC/Helpful/1?ie=UTF8&token=992D9757A460DB2936921B307CF4426191D6A319&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=R26Q96B02TK4WC.2115.Helpful.Reviews&voteSessionID=000-0000000-0000000"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R26Q96B02TK4WC/Helpful/-1?ie=UTF8&token=54034E3A7FC74159E82844B6820A88AF559FF1B2&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=R26Q96B02TK4WC.2115.Helpful.Reviews&voteSessionID=000-0000000-0000000"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="R26Q96B02TK4WC.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R26Q96B02TK4WC/Inappropriate/1?ie=UTF8&token=F4E308A11656DB4226C08E33E7FC0030D7E474CE&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=R26Q96B02TK4WC.2115.Inappropriate.Reviews&voteSessionID=000-0000000-0000000"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/R26Q96B02TK4WC" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/R26Q96B02TK4WC" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/R26Q96B02TK4WC" target="_top">Comment</a></div></div></div><div style="clear:both;"/> </div> <br/></div>
4.0 out of 5 stars
This Describes Many CPA firms I Know, April 15, 2010
By 
John Ezell –
(REAL NAME)
  

Amazon Verified Purchase(http://www.amazon.com/gp/community-help/amazon-verified-purchase', ‘AmazonHelp’, ‘width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1′);return false; “>What’s this?)
This review is from: At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)

Ms Crosley and Ms Stover crafted a great way to describe many of the problems with today’s CPA firms and what can be done to help. Having met thousands of CPAs in my career as a M&A advisor to accounting firms I could recognize every partner described in this book.

If you are frustrated with practice growth then is would be a good read for you.

John R. Ezell, CPA
ProHorizons Network, Inc
[...]

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]]> Comment on At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared Reviews by Anonymous http://cpawealthblueprints.com/2012/02/at-the-crossroads-the-remarkable-cpa-firm-that-nearly-crashed-then-soared-reviews/#comment-93 Anonymous Mon, 06 Feb 2012 05:12:06 +0000 http://cpawealthblueprints.com/2012/02/at-the-crossroads-the-remarkable-cpa-firm-that-nearly-crashed-then-soared-reviews/#comment-93 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-5-0._V192240867_.gif" width="64" alt="5.0 out of 5 stars" title="5.0 out of 5 stars" height="12" border="0"/></span> <b>Great book! A must read for all CPA firm partners</b>, <nobr>February 2, 2011</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/A1CP9MHT3NABNO?ie=UTF8&tag=cpaweablu-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">Brian C. DiBella</span></a> - <a href="http://www.amazon.com/gp/cdp/member-reviews/A1CP9MHT3NABNO?ie=UTF8&tag=cpaweablu-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a></div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <span class="crVerifiedStripe"><b class="h3color tiny" style="margin-right: 0.5em;">Amazon Verified Purchase</b><span class="tiny verifyWhatsThis">(<a href="http://www.amazon.com/gp/community-help/amazon-verified-purchase" target="AmazonHelp" onclick="amz_js_PopWin('http://www.amazon.com/gp/community-help/amazon-verified-purchase', 'AmazonHelp', 'width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1');return false; ">What's this?</a>)</span></span> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)</b> </div> This is a great book. The novelistic style made it very interesting and not another boring marketing or business development textbook. I highly recommend it for anyone working in public accounting who wants to grow their practice and take their firm to the next level. <br/><br/>The Practice Growth Model is a structured approach to new business development. <br/><br/>CPA firm owners need to wake up and realize that it's a different market out there now. Clients are much more intelligent and sophisticated than before and you can't just hang out a shingle anymore if you expect to grow. <br/><br/>The information contained in this novel will kick start your practice to new opportunties. <br/><div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R38HICA8X7ED0K.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R38HICA8X7ED0K/Helpful/1?ie=UTF8&token=E1D7AAA68D1D8ABA35E4BE1071DC3BEA98309A53&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=R38HICA8X7ED0K.2115.Helpful.Reviews&voteSessionID=000-0000000-0000000"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R38HICA8X7ED0K/Helpful/-1?ie=UTF8&token=93701A178A4113D425C301D2B6373F888D6310D1&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=R38HICA8X7ED0K.2115.Helpful.Reviews&voteSessionID=000-0000000-0000000"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="R38HICA8X7ED0K.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R38HICA8X7ED0K/Inappropriate/1?ie=UTF8&token=D61AF4748E5ABE0522180E548A426BD3FE0C3107&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=R38HICA8X7ED0K.2115.Inappropriate.Reviews&voteSessionID=000-0000000-0000000"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/R38HICA8X7ED0K" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/R38HICA8X7ED0K" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/R38HICA8X7ED0K" target="_top">Comment</a></div></div></div><div style="clear:both;"/> </div> <br/></div>
5.0 out of 5 stars
Great book! A must read for all CPA firm partners, February 2, 2011
By 
Amazon Verified Purchase(http://www.amazon.com/gp/community-help/amazon-verified-purchase', ‘AmazonHelp’, ‘width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1′);return false; “>What’s this?)
This review is from: At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)

This is a great book. The novelistic style made it very interesting and not another boring marketing or business development textbook. I highly recommend it for anyone working in public accounting who wants to grow their practice and take their firm to the next level.

The Practice Growth Model is a structured approach to new business development.

CPA firm owners need to wake up and realize that it’s a different market out there now. Clients are much more intelligent and sophisticated than before and you can’t just hang out a shingle anymore if you expect to grow.

The information contained in this novel will kick start your practice to new opportunties.

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]]> Comment on At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared Reviews by Joel M. Ungar http://cpawealthblueprints.com/2012/02/at-the-crossroads-the-remarkable-cpa-firm-that-nearly-crashed-then-soared-reviews/#comment-92 Joel M. Ungar Mon, 06 Feb 2012 04:35:27 +0000 http://cpawealthblueprints.com/2012/02/at-the-crossroads-the-remarkable-cpa-firm-that-nearly-crashed-then-soared-reviews/#comment-92 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 3 of 4 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-5-0._V192240867_.gif" width="64" alt="5.0 out of 5 stars" title="5.0 out of 5 stars" height="12" border="0"/></span> <b>Great way to think about how to market and run your Firm.</b>, <nobr>October 12, 2009</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/A2ZHAIG54XSQ6C?ie=UTF8&tag=cpaweablu-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">Joel M. Ungar</span></a> (West Bloomfield, MI USA) - <a href="http://www.amazon.com/gp/cdp/member-reviews/A2ZHAIG54XSQ6C?ie=UTF8&tag=cpaweablu-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a><br/><a href="http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_rn_1._V192249968_.gif" width="70" align="absmiddle" alt="(REAL NAME)" height="15" border="0"/></a>    </div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <span class="crVerifiedStripe"><b class="h3color tiny" style="margin-right: 0.5em;">Amazon Verified Purchase</b><span class="tiny verifyWhatsThis">(<a href="http://www.amazon.com/gp/community-help/amazon-verified-purchase" target="AmazonHelp" onclick="amz_js_PopWin('http://www.amazon.com/gp/community-help/amazon-verified-purchase', 'AmazonHelp', 'width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1');return false; ">What's this?</a>)</span></span> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)</b> </div> This book got me thinking about changes to make to our Firm. Very easy to read as it is written as a narrative. <br/><br/>At The Crossroads confirmed several things for me: 1) The old way of "eat what you kill" is outmoded; 2) the Firm needs to be operated as a business no different than other for profit businesses; and 3) this can be done. <br/><br/>I am going to have the opportunity to meet Gale Crosley at the msi International Meeting in October 2009 in Toronto and hope to learn more from her then. <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="RPHAXXOXHNLOQ.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RPHAXXOXHNLOQ/Helpful/1?ie=UTF8&token=D1B01C42244BFAC99593E942A31B4E2B379C5E14&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=RPHAXXOXHNLOQ.2115.Helpful.Reviews&voteSessionID=000-0000000-0000000"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RPHAXXOXHNLOQ/Helpful/-1?ie=UTF8&token=ED4B02B1D2ADDCA417BDCF8ED4C7B0C98871C8D2&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=RPHAXXOXHNLOQ.2115.Helpful.Reviews&voteSessionID=000-0000000-0000000"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="RPHAXXOXHNLOQ.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RPHAXXOXHNLOQ/Inappropriate/1?ie=UTF8&token=2A8FC82027E3605E18022FB4E9DE46A4AE158886&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNDcwMTQ4MTc5P19lbmNvZGluZz1VVEY4JnN1bW1hcnk9MCZhbGlua0NvZGU9eG0yJnRhZz1jcGF3ZWFibHUtMjAmdj0yJmxpbmtDb2RlPXhtMiZhc2luPTA0NzAxNDgxNzkmdHJ1bmNhdGU9NTAwMCZha2lkPUFLSUFJSkJSVTQyNFE3NVNTTktBJnNpZz1PWGZzZVlHMiUyRnVZeW1hYlRXQUlYQlJQJTJCaWNvY2Q0WjNIUHdyeFlNMm55YyUzRCZleHA9MjAxMi0wMi0wN1QwMyUzQTM5JTNBMTlaJmF0YWc9Y3Bhd2VhYmx1LTIw&voteAnchorName=RPHAXXOXHNLOQ.2115.Inappropriate.Reviews&voteSessionID=000-0000000-0000000"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/RPHAXXOXHNLOQ" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/RPHAXXOXHNLOQ" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/RPHAXXOXHNLOQ" target="_top">Comment</a></div></div></div><div style="clear:both;"/> </div> <br/></div>
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Great way to think about how to market and run your Firm., October 12, 2009
By 
Joel M. Ungar (West Bloomfield, MI USA) –
(REAL NAME)
  

Amazon Verified Purchase(http://www.amazon.com/gp/community-help/amazon-verified-purchase', ‘AmazonHelp’, ‘width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1′);return false; “>What’s this?)
This review is from: At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)

This book got me thinking about changes to make to our Firm. Very easy to read as it is written as a narrative.

At The Crossroads confirmed several things for me: 1) The old way of “eat what you kill” is outmoded; 2) the Firm needs to be operated as a business no different than other for profit businesses; and 3) this can be done.

I am going to have the opportunity to meet Gale Crosley at the msi International Meeting in October 2009 in Toronto and hope to learn more from her then.

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