Train Your Team if You Want to Succeed with Affiliate Programs
Many people in affiliate programs seem to think they can stop working once the sale is made. If you’re in an affiliate program, you only succeed when your Downline succeeds. The initial sale is not the end of your involvement, rather it is the beginning of a longer process of coaching and team-building.
People joining affiliate programs tend to have big goals, but sometimes they fail anyway.
Reasons Why People Fail to Become Successful Affiliates:
There are three main reasons why people fail to adapt to change, especially technological change:
- Lack of Skills
- Lack of Knowledge
- Fear
Adopt the “Coach” Role & Mindset:
If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.
When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general). Internet marketing, like any industry, has its own set of jargon, and the affiliate program will have its own set of tools and techniques to master.
All of this takes time and can be very frustrating to new recruits, if left to their own devices. If you allow your new recruits to become overly frustrated, they are likely to drop out and never become productive team members.
Wouldn’t you be a lot better off to spend a little time with your new Downline members helping them to get off to a good start. Take the initiative to help your recruits learn about your products, technical support and other resources available to them.
Chances are very good that you’ll also need to spend some time helping them learn how to market the product in this new Web 2.0 internet world of Blogs and Social Networks, which are unfamiliar to many.
Don’t just sit around waiting for your downline to contact you for help, take the initiative and offer them help, especially at the beginning of your relationship with them. Don’t let your new recruits get overwhelmed by fear and/or buyer’s remorse – help them navigate the learning curve process.
Coaching is easier than you might think – you just need a positive attitude and a desire to build up your team members together with initiative and action from you. You will gain substantially from this small investment of your time and your commitment to be a Coach for your Downline team members.
One superb starting place for gleaning all the rest of the education about internet marketing that they’ll need is to have them join the Online Success for Beginners program.
